The Macallan

EXPERIENTIAL & SOCIAL CONTENT

To mark the Macallan’s historical 200th Anniversary milestone, this content documented the launching of the Time:Space Mastery campaign. The concept aimed to blend the brand’s rich two-century legacy with a nod to its visionary approach. These captivating recaps garnered positive feedback from The Macallan’s international teams and were strategically distributed across global platforms. Additionally, the video and photography assets played a key role in shaping the brand’s core strategies for 2025, reinforcing its position as a timeless yet forward-thinking icon.