Knob Creek

BRANDED CONTENT & MINI-DOC SERIES

This documentary series, produced in partnership with Knob Creek, celebrates the rich legacy of the James Beam Distillery while bringing the story of the Single Barrel Program to life. Through short episodic content, viewers embark on an immersive journey, guided by the expert insights of Master Distillers Fred and Freddie Noe, a dynamic father-son duo.

To complete the experience, a powerful commercial asset was crafted to spotlight Knob Creek’s legendary and highly prized yeast strain—key to the bourbon’s distinctive, bold flavor profile.